海外展開支援・シンガポール・ASEAN

Want to get new customers in Japan?

In this article you can check why, what, and how you should go out to the exhibition in Japan.

Here, the business category is limited to food and beverages. If your business category is in other industries, or if you want to source the products instead of selling, please feel free to contact us for more information.

How to get customers in Japan

There are several ways to entry Japan market.

You may use E-commerce, or you may search for a local distribution partner, where you can find the customer by yourself.

But if you are willing to be listed in retail stores, you should find appropriate distributors or retailers.

It's always good to have connection with the relevant partners, but in most cases, your connection is limited.

In the market that have closed commercial customs, it is difficult to be connected with the right target customer.

So that's why most of Japanese brand owners exhibit their products at shows.

That's why we recommend non Japanese grand owners also to be present at the exhibition in Japan.

Exhibition taking place in Japan

Here it's the latest summary of food and beverage exhibition in Japan.

Please find the relevant event for your brand.

1. RROTEIN JAPAN 2023

Place: Tokyo   Month: Nov   Num of perticipants: -   Num. of exhibitors: -

A trade show focused on nutritious foods, supplements, and proteins.

2. International Foodshow in Niigata 2023

Place: Niigata   Month: Nov   Num of perticipants: 9159   Num. of exhibitors: 404

A local food & beverages trade show that targeting the retailers and distributors of Hokuriku region.

3. Okinawa Tradeshow 2023

Place: Okinawa   Month: Nov   Num of perticipants: -   Num. of exhibitors: 413

International exhibition in Okinawa. Buyers from 21 countries, 242 local exhibitors from nation wide, and 171 non-Japanese exhibitors.

4. FOOD STYLE Kyushu 2023

Place: Fukuoka   Month: Nov   Num of perticipants: -   Num. of exhibitors: -

A local food & beverages trade show that targeting the retailers and distributors of Kyusyu  region.

5. Drink Japan

Place: Tokyo   Month: Dec   Num of perticipants: 17,215   Num. of exhibitors: 244

One of the largest be rich trade show in Japan. Most of the exhibitors and participants are Japanese companies.

6. Ramen Noodle Tradeshow in Kansai

Place: Osaka   Month: Jan   Num of perticipants: -   Num. of exhibitors: -

Trade show focus on ramen noodle. Final products, raw materials, store equipments, etc..

7. FOOD STYLE Kansai 2024

Place: Osaka   Month: Jan   Num of perticipants: 18029   Num. of exhibitors: 574

Large scale food & beverage trade show that is targeting retailers and wholesalers in Kansai area.

8. SMTS 2024 - Supermarket Tradeshow

Place: Chiba   Month: Feb   Num of perticipants: 62525   Num. of exhibitors: 3271

The largest exhibition in Japan that deals with products related to supermarkets.

9. Tokyo International Gift Show (2024 Spring)/  Gourmet Dinig Style Show

Place: Tokyo   Month: Feb   Num of perticipants: 24983   Num. of exhibitors: 180

Trade show focused on gifting items. For food & favorite category, premium products and gift products stands out in this expo.

10. Medicare Foods Tradeshow 2024

Place: Tokyo   Month: Feb   Num of perticipants: 11452   Num. of exhibitors: 162

Food and bebverage of medic and eldery care.

11. Japan Bakery & Sweets Show

Place: Tokyo   Month: Jul   Num of perticipants: 40000   Num. of exhibitors: 600

Expo of bakery and Sweets.

12. Tokyo Cafe Show

Place: Tokyo   Month: Jul   Num of perticipants: 40000   Num. of exhibitors: 600

Large business show that brings together specialized products, kitchen equipment, store facilities, and services for the cafe, coffee shop, and small restaurant business sector from around the world.

13. Take-out & Delivery show

Place: Tokyo   Month: Jul   Num of perticipants: -   Num. of exhibitors: -

Exhibition that offers menus and services tailored for takeout and delicatessen businesses.

14. International Fermented Food / Brewed Food Show

Place: Tokyo   Month: Jul   Num of perticipants: 30000   Num. of exhibitors: 600

Expo focuses on fermented and brewed foods, one of the oldest processed food industries.

15. Wellness Food Japan 2024

Place: Tokyo   Month: Jul   Num of perticipants: 42990   Num. of exhibitors: 529

Exhibition that supports a healthy and high quality of life (QOL) through the aspects of food, eating habits, and food culture.

16. Sustainable food, agriculture, Greener System EXPO

Place: Tokyo   Month: Mar   Num of perticipants: -   Num. of exhibitors: -

Expo of sustainable food & beverage items and technologies.

17. FOODEX JAPAN 2024 - International Food & Beverage Tradeshow

Place: Tokyo   Month: Mar   Num of perticipants: 73789   Num. of exhibitors: 2562

Largest food & beverage exhibition in Japan.

18. Ramen Noodle Tradeshow in Tokyo

Place: Tokyo   Month: Oct   Num of perticipants: -   Num. of exhibitors: -

Trade show focus on ramen noodle. Final products, raw materials, store equipments, etc..

19. Mail-order / Ecom food item show

Place: Tokyo   Month: Oct   Num of perticipants: -   Num. of exhibitors: -

A middle size exhibition, specialized to the items for mail order/ecom.

How to apply

Application is managed by the office of each exhibition organizers.

Some of the organizers have limited ability of English.

When you prepare for the booth, it is always helpful to have local support.

What should be prepared

So what should be prepared once you successfully register to the event to make most of your spend for expo?

Here are the MUST HAVE things / materials that you should prepare.

• Translation of all materials
• Product info
• Product sample
• Display to showcase your items
• Japanese speaking promoter
• Name card with Japanese

Other than this, not to metion, you should have over the market and competitor research. Otherwise, your products go far from the mark of buyers.

Quick market research service by Newtrail, which helps your understanding of the market is recommended.
(Fees are from 200 USD ~, depending on the research volume.)

Exhibit support

We are offering support to exhibit your brand in Japan.

Comprehensive outsource, or on-demand partial support.

• Comprehensive support (from registration to execution & review)
• Partial support (registration/ booth preparation/ local promoter arrangement/ logistics/ etc… )

Please contact us for any questions.

We are happy to have a discussion with you for free!